H&M: Duet

Brand

H&M

Date

Nov 2025

Description

For their Duet project, H&M explores refined tailoring and structured silhouettes through a series of monochrome studio portraits. The campaign leans into a minimalist aesthetic, highlighting sharp cuts and bold accessories like oversized satin bows and dark sunglasses to define the collection's contemporary edge. Photographed by Rory van Millingen, the imagery employs both high-key and low-key chiaroscuro lighting to emphasize the play of shadow and form against clean studio backdrops. With art direction by Mimi Makela, the project maintains a consistent editorial tone, supported by sleek hair styling from Ali Pirzadeh and polished makeup by Lauren Reynolds. Model Rebecca Leigh Longendyke anchors the series, showcasing a versatile range of garments from tuxedo-inspired pieces to textured evening wear.

Style

Editorial, Vertical, Minimalist

Industries

High Street Fashion