H&M
Blue Velvet
Brand
ProjectBlue Velvet
Date
Jan 2025
Description
H&M presents Blue Velvet, a fashion campaign directed by Visie Admin with creative support from agency Universal McCann. The project channels a nostalgic, vintage aesthetic through a series of cinematic vignettes. The film features a live-action performance centered on a vocalist in a retro-styled interior. Accompanied by dancers in period-appropriate attire, the work utilizes a muted color palette to define its visual tone.
Style
Horizontal, Cinematic, Retro
Industries
High Street Fashion
Color
Blush
Jet Black
Beige
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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