H&M
Beauty Oct 2023
Brand
ProjectBeauty Oct 2023
Date
Oct 2023
Description
H&M presents this beauty campaign featuring model Abby Champion, captured in a series of close-up portraits that emphasize clean, minimalist aesthetics. The project leans into a natural approach, focusing on skin texture and subtle color palettes. Photographer Pauline Suzor leads the visual direction, working alongside hair stylist Henrik Haue and makeup artist Ignacio Alonso to maintain a consistent editorial feel. Casting for the series was managed by Tina Tapper, utilizing natural light and clean lighting techniques to define the portraits.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Cosmetics
Background
White Seamless
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