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H&M

AUTUMN GREENS
Brand
Date

Oct 2024

Description

Autumn Greens is a fashion campaign for H&M that explores a palette of earthy tones and tactile knitwear. Photographed by Thomas Cooksey, the series features model Adele Aldighieri in a collection defined by mohair knits, leather separates, and sheer botanical prints. The project leans into a minimalist editorial aesthetic, utilizing clean, seamless studio backgrounds to keep the focus entirely on garment texture and silhouette. With a mix of commercial and editorial portraiture, the execution highlights the range of the collection through consistent, natural light and directional studio lighting. The photography emphasizes a contemporary approach to seasonal layering and relaxed tailoring.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries

High Street Fashion

Color
Jet Black
Background

White Seamless

Context

Lookbook

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