H&M: Atelier A/W 25 | Drop 1 Men’s
Brand
Date
Aug 2025
Description
H&M presents the Atelier A/W 25 Men’s collection, captured in a series of fashion editorial and lookbook images. The campaign highlights a blend of polished utility wear and relaxed knitwear, leaning into a clean, studio-focused aesthetic. Photographer Daniel Archer frames models Ottawa Kwami and Viktor Krohm against bright, architectural backdrops featuring large gridded windows. The execution utilizes natural light to emphasize the seasonal textures of the collection, incorporating long exposure techniques to introduce a layered, dynamic quality to the compositions.
Style
Vertical, Clean
Techniques
Natural light
Industries
Color
Camel
Context
Lookbook
Associated creatives
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