Arborist is a fashion campaign for H&M featuring model Valerie Scherzinger. The project presents a series of studio portraits that lean into a minimalist aesthetic, utilizing clean, neutral backdrops and soft studio lighting to highlight tailored silhouettes and pinstriped textures.
The series was captured by photographer Alberto Polo Iañez, with fashion styling by Nike Felldin. The visuals are defined by a monochromatic palette and precise garment construction, with hair styling by Yuji Okuda and natural makeup by Marina Andersson. The production emphasizes a clean, editorial look across all imagery.