H&M

Sep 2025

For the Arborist project, H&M presents a high street fashion editorial centered on tailored silhouettes and a monochromatic palette. Photographed by Alberto Polo Iañez, the series features model Valerie Scherzinger positioned against minimalist, clean studio backdrops. The work leans into a refined aesthetic, highlighting structured garments, pleated details, and subtle textural contrast through natural and soft lighting techniques. Fashion editor and stylist Nike Felldin curates a selection of sleeveless tops, wide-leg culottes, and tailored mini dresses, accented by accessories like silver hoop earrings and structured shoulder bags. Completing the editorial look, hair stylist Yuji Okuda utilizes sleek updos and slicked-back styles, while makeup artist Marina Andersson maintains a natural, dewy finish throughout the series.

Vertical, Clean, Minimalist, Editorial

Soft Light

High Street Fashion

White Seamless

Lookbook