H&M: Arborist
Brand
Date
Sep 2025
Description
Arborist is a fashion campaign for H&M featuring model Valerie Scherzinger. The project presents a series of studio portraits that lean into a minimalist aesthetic, utilizing clean, neutral backdrops and soft studio lighting to highlight tailored silhouettes and pinstriped textures. The series was captured by photographer Alberto Polo Iañez, with fashion styling by Nike Felldin. The visuals are defined by a monochromatic palette and precise garment construction, with hair styling by Yuji Okuda and natural makeup by Marina Andersson. The production emphasizes a clean, editorial look across all imagery.
Style
Vertical, Clean, Minimalist, Editorial
Techniques
Soft Light
Industries
Color
Jet Black
Background
White Seamless
Context
Lookbook
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