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HKG Metals: Brand Identity

Brand
HKG Metals
Date

Jun 2025

Description

House of Adjaycent developed the brand identity for HKG Metals, establishing a cohesive visual system grounded in industrial aesthetics. The project balances technical precision with high-end materiality, employing reflective metallic typography and 3D render / CGI techniques to ground the brand within the metalwork sector. Executed across a broad range of collateral, the identity features clean, minimalist graphic layouts that emphasize tactile paper stocks, embossing, and monochrome industrial photography. From corporate stationery and business cards to large-scale outdoor signage and motion graphics, the visual language remains consistent through bold typographic hierarchies. The design leverages high-contrast chrome finishes against dark, textured backgrounds, creating a polished, industrial presence that effectively communicates the company’s manufacturing expertise.

Style

Commercial, Clean, Horizontal

Techniques

Typography, 3D render / CGI

Color
Jet Black
Context

Advertising Campaign, Brand Film / Corporate Video

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