HKG Metals

Jun 2025

House of Adjaycent developed the comprehensive brand identity for HKG Metals, centering on a polished, industrial aesthetic that bridges physical and digital touchpoints. The visual system leverages high-contrast, reflective 3D render/CGI typography, creating a signature chrome finish that appears across corporate stationery, outdoor signage, and brand badges. By pairing this metallic, glossy treatment with clean, minimalist layouts, the identity highlights the precision of the metalwork industry. The execution extends into technical stationery, including invoices and business cards that utilise emboss & deboss techniques to emphasize the tactile quality of the brand materials. The system is further anchored by bold, monochrome graphic design posters that integrate industrial welding imagery with refined, modern type.

Commercial, Clean, Horizontal

Typography, 3D render / CGI

Advertising Campaign, Brand Film / Corporate Video