Hjem

Mar 2025

The brand identity for Hjem leans into a minimalist, human-centric aesthetic designed to soften the often-impersonal real estate sector. Centered on a recurring house icon rendered in warm earth tones, the visual language incorporates playful, expressive eyes to imbue architectural forms with a friendly character. This versatile motif appears across digital interfaces, print collateral, and physical signage, creating a cohesive visual presence that bridges the gap between functional data and approachable, modern design. Developed by Netlife with animation work by Ole Magnus Saxegård, the project utilizes clean vector graphics and bold typography to maintain clarity in both print and motion. The design system is applied across diverse touchpoints, from UI illustrations and mobile application screens to tactile physical products and outdoor billboards, maintaining a consistent brand architecture that feels both polished and accessible.

Horizontal, Commercial, Clean, Minimalist