Hilton: Tiny House
Brand
Date
Apr 2025
Description
Hilton’s Tiny House campaign uses a humorous approach to address the common pitfalls of booking vacation rentals. Directed by 1stAveMachine, the project contrasts the reliability of a hotel stay with the unpredictability of short-term rental mishaps through a series of comedic sketches. Developed alongside TBWA Chiat Day NY, the film moves between warm, modern hotel interiors and stylized studio sets. The vertical-format commercial blends lifestyle framing with live-action technique to highlight the contrast between messy rental experiences and the hospitality standards of the brand.
Style
Humorous, Lifestyle, Vertical, Commercial
Industries
Color
Light Grey
Navy
Background
Hotel Room
Context
Brand Film / Corporate Video
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