Hertfordshire County Council: Fostering
Date
Feb 2025
Description
Hertfordshire County Council’s 'Fostering' campaign is a public awareness initiative that highlights the impact of foster care through a narrative-driven family sequence. The production, developed by AdSmart from Sky, focuses on domestic and outdoor interactions to communicate the realities of foster placement. The creative direction relies on a cinematic, live-action approach. By employing desaturated tones and natural light, the campaign maintains an intimate and reflective quality throughout its depiction of everyday family life.
Style
Horizontal, Action, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Crimson
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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