Herb Light
Ozzie Double Play Coozie
Brand
ProjectOzzie Double Play Coozie
Date
Sep 2026
Description
Herb Light introduces the Ozzie Double Play Coozie in this commercial spot, bringing a playful energy to the brand's alcoholic beverage lineup. The project leans into a nostalgic 1970s aesthetic, utilising vintage colour grading and VHS / lo-fi textures to emulate the look of retro sports broadcasting. Featuring former professional baseball shortstop Ozzie Guillen on the field and in the dugout, the film captures a relaxed, cinematic atmosphere. The campaign was developed by Quality Meats, focusing on a character-driven narrative that frames the product within a distinctively classic baseball setting.
Style
Horizontal, Cinematic, 1970s, Nostalgic
Techniques
VHS / lo-fi
Industries
Alcoholic Beverages
Color
Pure White
Navy
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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