Herb Light
Ozzie Double Play Coozie
Brand
ProjectOzzie Double Play Coozie
Date
Sep 2026
Description
Herb Light introduces the Ozzie Double Play Coozie in a new campaign featuring former professional baseball shortstop Ozzie Guillen. Produced by agency Quality Meats, the spot captures a relaxed sequence of events on a baseball field, moving from the dugout to the sideline with a nostalgic visual rhythm. The aesthetic leans into 1970s broadcast sensibilities, utilising VHS / lo-fi textures and vintage colour grading to evoke the feel of archival sports footage. This live-action technique grounds the alcoholic beverage promotion in a cinematic, retrospective sports environment.
Style
Horizontal, Cinematic, 1970s, Nostalgic
Techniques
VHS / lo-fi
Industries
Alcoholic Beverages
Color
Pure White
Navy
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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