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Henri Lloyd

Love any weather
Brand
Henri Lloyd
ProjectLove any weather
Date

Jan 2025

Description

Henri Lloyd positions its latest collection for the elements in this commercial video titled Love any weather. The campaign highlights durable performance apparel, focusing on the technical resilience of its outerwear through a series of coastal and maritime vignettes. Featuring an active subject navigating clifftop trails and sailing, the project utilizes drone footage and live-action technique to capture movement across rugged environments. AdSmart from Sky leads the creative direction, employing desaturated tones and overcast natural lighting to emphasize the endurance-focused nature of the apparel. Close-up shots capture functional details, such as water resistance, to showcase the garment's performance in challenging outdoor conditions.

Style

Horizontal, Commercial, Desaturated, Golden Hour

Techniques

Drone footage

Industries

Outdoor & Performance Apparel

Color
Burnt Orange
Pure White
Background

Rocky Coast

Context

TVC / TV Commercial

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