Henri Lloyd: Love any weather
Brand
Date
Jan 2025
Description
Henri Lloyd’s 'Love any weather' commercial video highlights the brand's performance apparel through a series of active coastal vignettes. The film follows a subject navigating rugged cliffside trails and maritime environments, demonstrating the technical utility of weather-resistant outerwear in challenging conditions. Produced in collaboration with AdSmart from Sky, the project utilizes drone footage and live-action techniques to capture the interplay between durable fabric and the elements. The visual narrative leans into desaturated tones and natural lighting to emphasize the endurance-focused nature of the collection.
Style
Horizontal, Commercial, Desaturated, Golden Hour
Techniques
Drone footage
Industries
Color
Burnt Orange
Pure White
Background
Rocky Coast
Context
TVC / TV Commercial
Associated creatives
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