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Help2Buy Scheme: Windows

Date

Feb 2025

Description

The 'Windows' project for Help2Buy Scheme presents a domestic narrative centered on a family evening at home. Executed as a commercial spot, the film captures a relaxed interior scene, utilizing a live-action technique to ground the subject matter in an authentic setting. Developed in collaboration with AdSmart from Sky, the creative production leans into a clean visual aesthetic. The horizontal film emphasizes a relatable home environment, highlighting the interplay between ambient lighting and the subjects to define the mood of the broadcast.

Style

Horizontal, Commercial, Clean

Color
Navy
Beige
Background

Living Room

Context

TVC / TV Commercial

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