Hashtag Legend: The Creature

Nov 2025

The Creature is a fashion editorial produced for Hashtag Legend, captured by photographer Alexander Yeung. Featuring model Yvette Chau, the project explores a surrealist, cinematic narrative through a series of minimalist, high-contrast studio compositions. The series leans into a moody aesthetic, utilizing soft directional lighting and chiaroscuro techniques to highlight sculptural silhouettes and textured garments. Each frame positions the subject within enclosed architectural spaces, often framed by dark, silhouetted observers that lend a clinical or theatrical surveillance quality to the imagery. Technically precise and visually stark, the editorial utilizes muted, cool-toned palettes and desaturated backgrounds to anchor the avant-garde styling, which features sleek hair and bleached brows throughout the shoot.

Editorial, Vertical, Moody

Editorial