Hartz: 100 year anniversary
Brand
Date
Mar 2026
Description
To mark its centenary, Hartz released a commemorative brand video that documents the long-standing relationship between pets and their owners. Developed by the team at Cutwater, the project moves through a montage of candid, intimate interactions, capturing quiet moments and playful sequences across various home and outdoor environments. The commercial relies on a warm, clean aesthetic, utilizing live-action techniques to emphasize a genuine tone. By focusing on domestic scenes and photographic memories, the narrative centers on the everyday bond between humans and their animals.
Style
Vertical, Commercial, Warm, Clean
Industries
Context
Brand Film / Corporate Video
Associated creatives
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