Hartz
100 year anniversary
Brand
Project100 year anniversary
Date
Mar 2026
Description
To mark its 100-year anniversary, Hartz released a commemorative brand video capturing the connection between pet owners and their companions. The spot features a montage of candid, domestic interactions that highlight the history of the brand within the pet care space. Produced by agency Cutwater, the commercial utilizes a live-action technique to present a series of intimate moments between humans and their animals. The visuals rely on natural lighting and soft indoor illumination to maintain a warm, clean aesthetic across the domestic and outdoor settings.
Style
Vertical, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Context
Brand Film / Corporate Video
Associated creatives
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