Hart Schaffner Marx: Fall/Winter 2024 Collection

Sep 2024

Hart Schaffner Marx presents its Fall/Winter 2024 collection through a series of editorial and commercial portraits that emphasize the label's focus on structured tailoring and timeless menswear. Photographed by Dean Isidro, the campaign utilizes a mid-century modern residential setting to provide a clean, architectural backdrop for the seasonal apparel. The imagery leans into a palette of warm, natural light that highlights fabric textures—ranging from crisp wool suiting and heavy overcoats to knit sweaters and casual button-downs. By integrating elements like vertical wood paneling, terrazzo flooring, and lush green foliage visible through floor-to-ceiling glass, the production establishes a polished, understated atmosphere. The collection showcases a versatile blend of formal tailoring and smart-casual layering, captured with a consistent focus on clean silhouettes and refined composition.

Vertical, Clean, Warm, Commercial

Natural light

Advertising Campaign