Hart Schaffner Marx
Fall/Winter 2024 Collection
Brand
ProjectFall/Winter 2024 Collection
Date
Sep 2024
Description
Hart Schaffner Marx presents its Fall/Winter 2024 menswear campaign, captured by photographer Dean Isidro. The project highlights a collection defined by precise tailoring, ranging from structured trench coats and plaid overcoats to polished two-piece suits and smart-casual knitwear. The imagery utilizes a mid-century modern residential setting to frame the apparel, featuring warm wood paneling, floor-to-ceiling glass, and minimalist furnishings. By leaning into soft, natural light and clean editorial compositions, the collection emphasizes fabric texture and classic silhouettes within an understated, contemporary environment.
Style
Vertical, Clean, Warm, Commercial
Techniques
Natural light
Industries
Menswear
Context
Advertising Campaign
Associated creatives
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