The American Girls music video project for Harry Styles offers a behind-the-scenes look at a high-end production environment. Directed and produced by Object & Animal, the film utilizes cinematic live-action techniques to showcase the various set configurations and costume changes.
The footage traverses the technical reality of the shoot, highlighting the transition between ambient industrial stage illumination and dramatic studio setups. Post-production and VFX were managed by Ethos Studio and Mathematic Studio, refining the aesthetic across the various scenes.