Harper's Bazaar Korea
The Workers for Chanel
Apr 2026
In The Workers for Chanel, Harper's Bazaar Korea masterfully blends the high-fashion aesthetic of a luxury fashion house with the gritty, rhythmic pulse of daily metropolitan life. Photographed by Less Kim Tae Kyun and styled by fashion editor Hyeyeon Yoon, this editorial series featuring model Jay Pak reframes iconic Chanel tweed silhouettes against a backdrop of urban industrialism. The campaign leans into a deliberate juxtaposition, placing polished, structured garments—ranging from classic textured jackets to tailored wool skirt suits—within the unassuming context of subway carriages, escalators, and concrete architecture. By utilizing natural light to define the tactile intricacies of the textiles, the imagery achieves a sophisticated, candid atmosphere that feels both grounded and aspirational. The creative execution favors an editorial minimalism that allows the architectural geometry of the city to converse with the intricate detailing of the brand's signature hardware and frayed trims. Whether set against the clean lines of a corrugated metal wall or captured amidst the transit flow of a modern city at dusk, the project maintains a cohesive visual language. Through a refined use of portraiture and lifestyle photography, the story elevates the mundane environment into a runway of everyday life, ensuring the timeless elegance of the Chanel wardrobe remains the focal point of every frame.
Editorial, Lifestyle
Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
