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HARIBO: Tangfastic Rugby Pitch

Brand
Date

Dec 2024

Description

HARIBO leans into lighthearted energy with its Tangfastic Rugby Pitch commercial. The spot centers on a team of rugby players on an outdoor field, capturing an unexpected huddle moment triggered by a shared bag of candy. The production, handled by Johnny Foreigner, utilizes live-action technique and natural light to maintain a grounded aesthetic despite the exaggerated comedic reactions from the talent. This campaign maintains the brand's focus on snack-centric storytelling within the packaged food sector.

Style

Humorous, Horizontal, Commercial

Techniques

Natural light

Color
Burnt Orange
Olive
Background

Park

Context

TVC / TV Commercial

Associated creatives

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