Hard Rock Bet: Sportsbook Anthem #1
Brand
Date
Oct 2024
Description
Hard Rock Bet launches its 'Sportsbook Anthem #1' campaign, a commercial film capturing the intersection of sports betting and social nightlife. The production moves through dimly lit bars, restaurants, and outdoor urban settings, focusing on the integration of mobile app interfaces within diverse social environments. Crafted by 72andSunny LA, the film employs live-action techniques and cinematic color grading to bridge the gap between neon-lit exterior street scenes and warm, intimate interior shots. The project highlights the accessibility of live sports betting, underscored by a bespoke sonic identity provided by Barking Owl.
Style
Horizontal, Action, Cinematic, Warm
Industries
Context
TVC / TV Commercial
Associated creatives
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