Hanley Economic Building Society: 40s

Feb 2025

Hanley Economic Building Society details the self-build financing process in this commercial project, tracking the journey of a couple as they move from architectural planning to the final stages of home construction. The narrative highlights the practical support of mortgage solutions through a series of live-action sequences. The production moves between clean, modern residential interiors and active construction sites. The visual execution employs a combination of natural lighting and controlled indoor illumination to highlight the progress of the build, maintaining a clear and professional tone throughout the project. AdSmart from Sky provided agency and creative oversight for the campaign.

Horizontal, Commercial, Clean

Office

TVC / TV Commercial