Hanley Economic Building Society
40s
Project40s
Date
Feb 2025
Description
Hanley Economic Building Society captures the practical realities of residential self-build projects in this commercial campaign. The spot follows a couple through the construction process, from initial blueprint reviews to on-site inspections of insulation and kitchen installations. Produced with agency support from AdSmart from Sky, the live-action production emphasizes the specialist mortgage support required for self-build financing. The visual approach utilizes clean, natural lighting to bridge the contrast between raw construction sites and completed domestic spaces.
Style
Horizontal, Commercial, Clean
Industries
Real Estate Platforms
Color
Medium Grey
Beige
Background
Office
Context
TVC / TV Commercial
Associated creatives
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