Hanley Economic Building Society
40s
Project40s
Date
Feb 2025
Description
Hanley Economic Building Society details the self-build financing journey in this commercial campaign. The narrative follows a couple through the milestones of constructing their own home, transitioning from architectural planning to the final stages of domestic installation. Produced by AdSmart from Sky, the live-action project balances scenes of residential construction sites with modern interior spaces. The aesthetic relies on natural lighting and soft, consistent illumination to highlight the practical aspects of specialized mortgage support.
Style
Horizontal, Commercial, Clean
Industries
Real Estate Platforms
Color
Medium Grey
Beige
Background
Office
Context
TVC / TV Commercial
Associated creatives
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