Hanley Economic Building Society
30s
Project30s
Date
Feb 2025
Description
Hanley Economic Building Society’s 30-second commercial spots focus on the collaborative process of mortgage planning and home construction. The narrative tracks a couple through various stages of development, from initial consultations in a warm office environment to the hands-on realities of a building site. The spot utilizes a live-action technique with clean commercial styling to bridge the gap between financial advice and the tangible outcome of a new home. Through a mix of interior domestic settings and exterior construction footage, the film leans into natural lighting to emphasize the practical journey of its subjects.
Style
Horizontal, Commercial, Clean
Industries
Banking
Context
TVC / TV Commercial
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