Hanes presents '1901,' a commercial film that highlights the heritage-inspired collection through a historical lens. The production features a diverse cast outfitted in period-accurate costumes, ranging from military-style outerwear to structured formalwear.
Set within a grand, classical estate, the narrative navigates ornate hallways and vaulted staircases to ground the collection in a nostalgic atmosphere. The execution utilizes natural lighting to emphasize the textured fabrics and historical detail, leaning into a cinematic aesthetic through live-action technique.
The project was developed by The Martin Agency with production services provided by Sanctuary.
