Hancock Whitney

Aug 2026

Financial institutions often struggle to balance corporate professionalism with the authentic grit of local sports culture, yet the latest brand campaign for Hancock Whitney effectively bridges that gap through its Make Your Own Mojo initiative. Centered on the high-profile partnership between the regional bank and the New Orleans Saints, the project trades stiff banking tropes for a vibrant, live-action technique that prioritizes personality and community pride. Featuring a protagonist who navigates both retail interiors and the distinct urban backdrop of the waterfront, the commercial highlights the collaborative NFL team-branded Visa debit card as a seamless extension of the local lifestyle. With creative direction from PETERMAYER, the narrative leans into a playful, self-assured aesthetic as the protagonist interacts with iconic local landmarks and the aptly named boat Reel Good Mojo. The execution relies on a cinematic approach to frame these mundane financial objects within a larger, aspirational cultural context, turning a routine product placement into a celebration of regional loyalty. By grounding the brand messaging in the visual language of the Saints fandom, the campaign succeeds in making credit card marketing feel tangible and aspirational. This work stands as a testament to how financial brands can successfully leverage sports sponsorships by infusing commercial assets with genuine character and a sense of place, all while maintaining the focus on the consumer experience.

Lifestyle, Commercial, Cinematic

Live-action Technique

Credit Cards, Finance