Häagen-Dazs

Take Your Sweet Time

Brand

Date

Jan 2026

Description

Häagen-Dazs explores the concept of deliberate deceleration in this cinematic spot, 'Take Your Sweet Time.' The film features a central protagonist navigating a crowded urban environment with a sense of focus, standing in stark contrast to the rapid movement of commuters around her. The execution relies on live-action techniques, utilizing dynamic time-dilation effects and a shallow depth of field to heighten the visual separation between the subject and her surroundings. Warm, natural daylight sets the tone for the narrative, emphasizing a quiet, unhurried pace within a busy city landscape. Creative development for this project was handled by agency nice&frank, with PR support from Day One Agency.

Style

Horizontal, Cinematic, Warm

Industries

CPG / Packaged Food

Color

Pure White

Chocolate

Background

Street

Context

TVC / TV Commercial