H-E-B
Super Bowl: Baby Wants Tortilla
Brand
Date
Feb 2026
Description
H-E-B's Super Bowl: Baby Wants Tortilla campaign leans into a lighthearted, observational tone, centered on a close-up portrait of an infant. Developed with creative support from Olivia, the project utilizes intimate framing to capture the subject's expressions. The commercial, directed by JOJX, features a warm-toned color palette and live-action technique. The production maintains a consistent aesthetic across both video and still assets, utilizing soft indoor lighting to highlight the focus of the narrative.
Style
Horizontal, Commercial, Warm
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.