H-E-B: Super Bowl: Baby Wants Tortilla
Brand
Date
Feb 2026
Description
For its Super Bowl campaign, H-E-B presents 'Baby Wants Tortilla,' a commercial spot centered on intimate, expressive portraiture. Directed by JOJX, the project utilises live-action technique to capture candid moments, set against a soft, warm-toned palette. The film and supporting imagery focus on tight, close-up framing that prioritizes the subject’s interaction. Creative development for the campaign was led by Olivia.
Style
Horizontal, Commercial, Warm
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