Gucci: Link to Love 2023
Brand
Date
Oct 2025
Description
Gucci’s Link to Love 2023 campaign centres on a collection of contemporary jewellery and apparel, captured within a minimal studio environment. The production leverages a live-action technique to highlight the intricate textures of the jewellery alongside dynamic movement sequences. The visual approach maintains a clean aesthetic, utilizing natural light to emphasise the detailing on hands and accessories. Throughout the sequence, the focus remains on the interplay between the styling and the collection’s structural forms, set against neutral backdrops.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Chocolate
Burgundy
Beige
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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