Graduate Record Examinations
Step Forward
ProjectStep Forward
Date
Jul 2026
Description
The 'Step Forward' campaign for the Graduate Record Examinations documents the focused atmosphere of academic pursuit. Produced by Bindery, the project captures students engaged in study sessions and graduate application processes within library settings. The visual approach utilizes cinematic, live-action techniques to portray the environment of preparation. Warm interior lighting defines the study spaces, providing a consistent aesthetic across the project's portrayal of diverse academic life. Post-production services were provided by LOUD COLOR.
Style
Horizontal, Cinematic, Warm
Industries
Streaming Platforms
Color
Navy
Pure White
Background
Library
Context
TVC / TV Commercial, Brand Film / Corporate Video
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