GQ Thailand

Jul 2026

GQ NEXT by Mitch represents a sophisticated convergence of urban realism and avant-garde tailoring, capturing the essence of contemporary menswear through the discerning lens of photographer Mitchell Nguyen Mccormack. This editorial fashion campaign leverages the rhythmic interplay between high-fashion silhouettes and the raw, lived-in textures of city environments. By placing model Ikko Ohira against a backdrop of weathered concrete, stone pillars, and bustling storefronts, the project leans into a compelling street-style editorial aesthetic that feels both grounded and aspirational. The creative execution relies heavily on natural light, utilizing direct sunlight and soft light to accentuate the tactile complexity of patchwork denim, shaggy crochet capes, and oversized graphic tailoring. Each frame serves as a study in composition, where the structural geometry of Parisian streetscapes and urban architecture mirrors the sharp, intentional lines of the garments worn by the subject. This body of work successfully moves beyond standard lifestyle portraiture, instead offering a rhythmic, highly stylized narrative that prioritizes material detail and architectural framing. By integrating traditional editorial techniques with the candid energy of street-style photography, the project captures a modern masculinity that is fluid, textured, and deeply rooted in the interplay between high-end design and the everyday human experience, ultimately defining a distinct visual language for GQ Thailand.

Editorial, Lifestyle

Natural light