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GQ Korea: WHEN I WAS YOUR YOUTH

Brand
GQ Korea
Date

Sep 2026

Description

GQ Korea presents 'WHEN I WAS YOUR YOUTH', a menswear editorial that explores high-fashion aesthetics through a lens of childhood play. The series features model Kim Dongha in a variety of vibrant, color-blocked ensembles, utilizing saturated palettes and graphic compositions to juxtapose sophisticated outerwear with nostalgic settings. Photographer Mok Jung Wook captures the project using hard light and natural sunlight, emphasizing the geometry of outdoor playgrounds, sports courts, and residential streets. The editorial leans into a playful, evocative mood, pairing technical tailoring with unconventional props like hula hoops and cat’s cradle string formations to ground the fashion styling in a dynamic, kinetic atmosphere.

Style

Editorial, Vertical

Techniques

Natural light

Industries
Menswear
Color
Scarlet
Context

Editorial

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