GQ Korea

Feb 2026

In the latest editorial spread for GQ Korea titled THINKIN’ BOUT YOU., photographer Kim Sunhye masterfully navigates the intersection of luxury horology and modern portraiture. This commercial campaign centers on a curated selection of high-end wristwatches and fine jewelry, utilizing the medium of the portrait to elevate these accessories from mere items to essential stylistic statements. With model Jinyeong Pak at the heart of the narrative, the series leans into a polished, editorial minimalism that prioritizes texture and form over complex staging. The execution relies heavily on studio strobe lighting to emphasize the intricate metallic surfaces of rings and the refined craftsmanship of ceramic timepieces, ensuring every highlight on a bezel or bangle feels deliberate. By stripping back the environment to plain red or neutral gray backgrounds, the imagery forces a singular focus on the subject, creating an intimate dialogue between the wearer and the hardware. The use of damp-look styling and deliberate, hand-near-face compositions serves to ground the high-fashion aesthetic, transforming standard accessory shots into a study of character and composition. Through this clean, balanced approach, the project bridges the gap between traditional luxury marketing and contemporary magazine storytelling, showcasing how deliberate studio techniques can turn everyday fashion photography into a compelling, sophisticated visual experience for a discerning global audience.

Editorial, Vertical, Vertical

Studio strobe, Studio strobe