Google Pixel presents 'Running Late,' a commercial spot centered on the everyday utility of mobile voice assistance. The film depicts a passenger navigating a time-sensitive commute, leaning into a relatable, high-stakes moment.
Produced by Tohukushinsha Film Corporation with creative direction from Hakuhodo, the piece utilizes a live-action technique to ground the technology in a clean, naturalistic environment. Yessian Music provides the sound design, rounding out this consumer electronics campaign.
