Google Pixel: Javier in Frame
Brand
Date
Feb 2024
Description
Google Pixel’s 'Javier in Frame' campaign highlights accessibility-focused technology designed to support users with blindness or low vision. The commercial video follows a user navigating both outdoor park environments and indoor settings, utilizing the phone’s audio-guided framing features to capture self-portraits. Developed by agency GUT with production from SMUGGLER, the project emphasizes clarity and utility through a live-action commercial approach. The narrative focus remains on the functional application of the hardware, supported by sound design from the team at Heard City.
Style
Horizontal, Commercial, Action
Industries
Color
Navy
Beige
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
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