Google Pixel: Character
Brand
Date
Jan 2025
Description
Google Pixel presents a commercial spot for the Pixel 9 Pro, featuring a behind-the-scenes interaction between two colleagues brainstorming in a dressing room. The dialogue focuses on the use of the Gemini AI assistant to develop a new character concept, depicted with a live-action technique and a humorous narrative tone. Produced by Tohukushinsha Film Corporation with creative direction from Hakuhodo, the film maintains a clean aesthetic, utilising natural indoor lighting to ground the performance. Sound design and original music were composed by Yessian Music, punctuating the exchange between the talent and the technology.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Beige
Jet Black
Forest Green
Background
Set-dressed
Context
TVC / TV Commercial
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