Google Pixel: Black Skate
Brand
Date
May 2023
Description
Google Pixel presents 'Black Skate,' a commercial campaign centered on the vibrant culture of an indoor roller skating rink. The project captures skaters, DJs, and vocalists in motion, utilizing high-contrast red and blue neon lighting to set a rhythmic, high-energy tone. The spot leans into a cinematic visual language, pairing live-action technique with dynamic, graphic framing. Post-production workflows, managed by Company 3 LA and Cameo FX, emphasize bold color grading to align with the device's aesthetic. Creative direction was led by Hero Collective with production support from Fela and additional post-production from Married To Giants.
Style
Horizontal, Cinematic, Graphic
Industries
Color
Jet Black
Crimson
Navy
Background
Nightclub
Context
TVC / TV Commercial
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