Good Foods
Group Chat IRL
Brand
ProjectGroup Chat IRL
Date
Feb 2026
Description
Good Foods presents Group Chat IRL, a commercial campaign produced by agency Rival that highlights the brand's tortilla chips and guacamole. The spot leans into candid, natural social interaction, capturing a diverse group of friends in a cozy, shared indoor setting. Utilising a live-action technique, the film focuses on spontaneous connection and authentic shared meals. Warm interior lighting frames the interaction, with tight close-up product shots anchoring the food within the social environment.
Style
Horizontal, Commercial
Industries
CPG / Packaged Food
Color
Forest Green
Beige
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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