GoDaddy's 'Act Like You Know' case study provides an overview of the brand's production workflow, featuring actor Walton Goggins. The piece pivots between direct-to-camera interviews set against tiled backdrops and narrative vignettes styled as crime scene and control room sequences.
Produced by ProdCo with creative agency Quality Meats, the project employs a live-action technique to contrast soft, neutral interview lighting with high-contrast, low-key cinematic setups. The edit was handled by The Den Editorial, with visual effects provided by Electric Theatre Collective, sound design by Concret Form, and production services from Habitant.
