Giobatta

Sep 2025

The brand identity for Giobatta centers on a visual system that bridges artisanal agricultural roots with modern retail packaging. Graphic designer Andrea Ricciarini established a distinct aesthetic featuring bold, rhythmic vertical striping paired with crisp, large-scale typography. The identity leverages a palette of vibrant greens and earthy reds to communicate the product's origin and premium quality. Supporting imagery leans into documentary-style techniques, utilizing natural light and analogue film textures to capture the harvest process. These tactile, grainy shots of olive groves and production facilities contrast against the clean, minimalist product photography and motion graphics. By blending raw, organic source material with structured, commercial graphic design, the project creates a cohesive brand narrative across print, packaging, and digital motion assets.

Vertical, Commercial, Clean

CPG / Packaged Food

Advertising Campaign