George Western Foods
Tip Top - Back To School
Brand
ProjectTip Top - Back To School
Date
Jan 2026
Description
George Western Foods highlights meal prep in this commercial campaign for Tip Top. The project features a series of live-action demonstrations focused on assembly, utilizing a clean aesthetic to showcase sandwich preparation. Directed by BMF, the creative leans into overhead visuals to highlight the process. The production, supported by helium.film, integrates animated text overlays that guide the viewer through the creation of school lunches. Post-production and VFX were managed by VANDAL.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Pure White
Teal
Hot Pink
Background
Wood Texture
Context
TVC / TV Commercial
Associated creatives
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