Genentech
Born to Breakthrough
Mar 2026
Genentech’s brand film, Born to Breakthrough, traces a journey of personal resilience, following a teacher’s transition from medical treatment back to her classroom. The narrative focuses on the human experience of recovery, moving from the clinical environment of hospital rooms to the everyday warmth of a school reunion. Produced by Omnicom Production with production services provided by The Capital Media Company Inc., the piece relies on cinematic framing and natural light to maintain an authentic atmosphere. The visual aesthetic utilizes an analogue film sensibility and raw, warm color grading to anchor the story in a tangible, intimate space. Post-production and VFX were managed by CARTEL and Coffee & TV, while the soundscape was developed through a collaboration between Omnicom Production, Lime Studios, and CANJA Audio Culture.
Horizontal, Cinematic, Warm, Raw
Analogue / film, Natural light
Public Awareness
Brand Film / Corporate Video
