GEICO: Horror Movie
Brand
Date
Oct 2024
Description
GEICO leans into the tropes of the horror genre for this latest comedic commercial. Developed by The Martin Agency, the spot captures a group of panicked characters making increasingly irrational decisions while fleeing a menacing house, eventually opting to hide in a shed full of chainsaws. The production utilizes live-action techniques to mimic the visual language of a high-budget thriller. The cinematic framing is defined by low-key lighting, desaturated colour grading, and atmospheric fog, creating a distinct contrast with the spot's absurd premise.
Style
Humorous, Horizontal, Cinematic, Desaturated, Cool
Color
Charcoal
Navy
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.