Gebeiteld: Brand Identity

Dec 2021

Gebeiteld presents a comprehensive brand identity system that translates architectural precision into a cohesive visual language. The project, realized through a collaboration between Molden and STUDIO VERGULT, utilizes a palette of warm wood tones and minimalist typography to define the brand’s aesthetic across digital and physical touchpoints. The execution relies heavily on 3D render / CGI techniques, grounding the identity in a series of interior and structural concepts. From floating wooden cylinders to sunlit industrial reception spaces, the imagery emphasizes clean lines and structural grid layouts. This architectural focus extends into the print collateral, where kraft paper applications and structured editorial spreads reinforce a tactile, minimalist approach to corporate identity. Supporting materials, including business cards and invoice templates, maintain a rigorous typographic hierarchy. The design avoids ornamentation, opting instead for a deliberate, artistic balance of whitespace and professional clarity.

Horizontal, Commercial, Minimalist, Clean

3D render / CGI