Gasway
5MB - Advert
Brand
Project5MB - Advert
Date
Jan 2025
Description
Gasway’s latest 2D vector animation campaign promotes the brand’s residential heating services, spanning routine repairs to full system installations. The narrative follows a protagonist navigating common household maintenance concerns, contrasting the comfort of a functioning boiler and hot water with the urgency of system failure. Developed by AdSmart from Sky, the spot utilizes a graphic-heavy aesthetic with clean lines and a high-contrast red and grey palette. The project leans into commercial motion design to clarify the brand's service offerings within the home utility and heating sector.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Vehicle Rental & Rideshare
Context
Advertising Campaign, TVC / TV Commercial
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