Gas Jeans presents the FW 2026 campaign, a high street fashion project that leans into an industrial aesthetic. Photographed by Nicolò Parsenziani, the series frames the collection against weathered scrap yards and raw metallic backdrops, using natural light to emphasize the textures of dark indigo denim, leather accessories, and utilitarian layering.
With hair styling by Davide Nucara and makeup by Elena Gaggero, the imagery balances a clean, commercial polish with gritty, editorial undertones. The campaign features model Denis Jovanovic, anchoring the aesthetic in a raw, urban environment while highlighting the architectural details of the garments through earthy tones.
