Game On! Product Group
Leo Messi Fragrance Launch
ProjectLeo Messi Fragrance Launch
Date
Jan 2024
Description
Game On! Product Group presents the Leo Messi Fragrance Launch, a commercial campaign centered on the debut of the athlete’s signature scent. The creative execution highlights the product through a refined, product-focused lens, placing a dark blue glass bottle at the center of a curated, botanical-inspired environment. Darian Creative Studio provided product photography and set building for the project. The visuals utilize low-key chiaroscuro lighting and moody, directional highlights to emphasize the bottle’s design against a collection of pine needles, green apples, and dark foliage.
Style
Vertical, Commercial, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Fragrance
Color
Cobalt
Olive
Lemon
Context
Advertising Campaign
Associated creatives
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