French Connection: SS24 Swimwear Lookbook

Brand

French Connection

Date

Jun 2024

Description

French Connection presents its SS24 Swimwear Lookbook, a collection of commercial imagery highlighting seasonal silhouettes through a minimalist lens. Captured in a clean studio environment, the campaign focuses on the structural details of one-piece swimsuits and bikini sets, utilizing hard light to create sharp, graphical shadows and high-contrast forms. The series features model Aria Shine, styled with slicked-back hair and sun-kissed makeup to maintain a polished, editorial aesthetic. The photography and art direction, led by Nick Scaife, emphasize clean compositions and a neutral palette, occasionally punctuated by vibrant floral motifs and bold color stories. Production for the project was overseen by Luke Taylor, with makeup artistry provided by Emma Miles.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Hard Light

Industries

Swimwear

Background

White Seamless

Context

Lookbook