French Connection
SS24 Swimwear Lookbook
Jun 2024
French Connection presents the SS24 Swimwear Lookbook, a collection of studio imagery showcasing the brand's latest seasonal range. The series focuses on precise garment detailing, from textured crinkle fabrics and asymmetric necklines to floral-printed halter silhouettes. The project leans into a minimalist aesthetic, utilizing clean, hard light to cast sharp, graphical shadows against neutral backgrounds. Photographed and art directed by Nick Scaife, the campaign features model Aria Shine in a variety of coastal-inspired ensembles. Production was managed by Luke Taylor, with makeup styling by Emma Miles providing a sun-kissed, slicked-back aesthetic that complements the commercial focus. The resulting lookbook emphasizes structure and silhouette, maintaining a clean visual narrative across both editorial portraits and full-body product shots.
Vertical, Commercial, Clean, Minimalist
Hard Light
Swimwear
White Seamless
Lookbook
