Fraser Elite: Home Care
Brand
Date
Feb 2025
Description
Fraser Elite explores the delivery of professional care services within private residences in this latest public awareness project. Produced by AdSmart from Sky, the video documentation focuses on the essential interactions between care workers and clients, capturing routine moments such as grocery assistance and daily digital engagement. With its observational framing and natural light, the project maintains an authentic, documentary-style approach. The visual execution utilizes a live-action technique to highlight the domestic nature of the services provided.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Background
House
Context
Brand Film / Corporate Video
Associated creatives
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