Fraser Elite
Home Care
Brand
ProjectHome Care
Date
Feb 2025
Description
Fraser Elite explores the delivery of professional care services within private residences in this campaign produced by AdSmart from Sky. The project focuses on the practical, day-to-day realities of home-based support, capturing interactions between care workers and residents in various domestic settings. Employing a documentary approach with observational framing, the work utilizes natural light to maintain a clean aesthetic throughout. The film prioritizes an authentic representation of home care, highlighting the engagement between staff and clients during routine tasks.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Royal Blue
Pure White
Background
House
Context
Brand Film / Corporate Video
Associated creatives
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