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Flipkart Minutes: Rift to Gift

Date

Feb 2025

Description

Flipkart Minutes enters the retail space with 'Rift to Gift,' a humorous commercial video spot developed by 22Feet Tribal Worldwide. The campaign leans into satirical tropes, featuring a protagonist delivering deadpan commentary on modern gifting while framed by a cast in a lush, outdoor setting. Produced by Potli Baba, Beliappa M, and Amrita Hooda, the production utilizes natural light and a cinematic live-action technique to ground the comedic narrative in a structured, rhythmic dialogue. The execution balances aesthetic detail with straightforward product commentary, maintaining a consistent tone across the spot.

Style

Humorous, Horizontal, Commercial, Warm

Techniques

Natural light

Color
Pure White
Burgundy
Background

Garden

Context

TVC / TV Commercial

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