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Interior of a dark vintage car at night showing light leather seats and a red shoe resting on the passenger seat.
Woman crouching in a black faux fur trimmed coat and loafers against a dark studio background with black framing edges.
Woman in black faux fur jacket and dark loafers crouched against a dark background
Model wearing a black leather coat with faux fur collar and cuffs against a dark textured background.
Model leaning against a vintage car wearing a white crop top and tan trousers in an industrial garage
Model in a long beige trench coat holding a black handbag walking past a tiled wall for Flattered Fall 2024 campaign.
Model wearing black fringed garment and red tights standing in front of a vintage brown car in a garage
Dark leather handbag resting on the dashboard of a car interior with warm moody lighting.
Woman in dark clothing sitting inside a vintage car with open door, wearing pointed boots.
Model leaning out of a vintage car window wearing a black blazer and holding a black leather handbag for the Flattered Fall 2024 ad campaign.
Woman in red turtleneck top holding a dark brown leather handbag against a dark background.
Woman in a black coat and white top holding a red handbag while leaning against a dark car for Flattered Fall 2024 Ad Campaign.
Model wearing a white crop top, beige skirt, and black boots posing in a garage next to a car for Flattered Fall 2024 campaign.
Woman in brown blazer sitting inside a car wearing white knee-high socks and shiny brown patent leather heels
A woman in a vibrant red turtleneck top holding a dark brown leather handbag against a dark backdrop for the Flattered Fall 2024 campaign.
Interior of a dark vintage car at night showing light leather seats and a red shoe resting on the passenger seat.
Woman crouching in a black faux fur trimmed coat and loafers against a dark studio background with black framing edges.
Woman in black faux fur jacket and dark loafers crouched against a dark background

Flattered Fall 2024 Ad Campaign 2024

About

The Flattered Fall 2024 Ad Campaign serves as a masterclass in atmospheric visual storytelling, seamlessly blending high-end fashion with a moody, cinematic aesthetic. Under the guidance of creative director Anna Johansson, the campaign leans into a sophisticated narrative that places the brand’s latest footwear and leather goods at the intersection of modern elegance and raw, industrial minimalism. By utilizing a deliberate low-key lighting approach and chiaroscuro techniques, the imagery transforms mundane, brutalist parking structures and vintage car interiors into high-fashion backdrops. This editorial campaign utilizes a distinct 35mm film texture to imbue every frame with a sense of quiet, timeless contemplation, emphasizing the tactile quality of premium leather and faux-fur textures. The visual language is defined by a high-contrast palette, where vibrant red accents cut through the deep shadows and concrete greys, creating a bold, graphic impact. Whether capturing a model in a candid profile or focusing on the structured silhouette of a handbag, the work channels an editorial minimalism that feels both polished and grounded. By moving away from hyper-stylized digital artifice toward a more authentic, analogue feeling, the collection communicates a refined, fashion-forward ethos that feels intimate, exclusive, and undeniably deliberate in its execution.

Brand

Flattered

Credits

Anna Johansson
Flattered Creative Director

Styles

EditorialVerticalMoody
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