Fife Adoption
Zoe
Brand
ProjectZoe
Date
Feb 2025
Description
This public awareness campaign for Fife Adoption titled 'Zoe' uses a blend of live-action coastal cinematography and tactile storytelling. The film features silhouettes of a family and their dog walking along a sandy beach at sunset, interspersed with hand-drawn illustrations and text etched directly into the sand. Produced by AdSmart from Sky, the piece relies on warm natural lighting to create soft silhouettes against the shore. The integration of poetic text and graphic elements within the cinematic landscape establishes the narrative tone of the campaign.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Public Awareness
Background
Sandy Beach
Context
Brand Film / Corporate Video
Associated creatives
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